Constellation invests in mezcal label
Constellation Brands Inc., Victor, N.Y., acquired a minority stake in the parent company of Mezcal El Silencio, a specially crafted, Los Angeles-based mezcal label and leader in the category.
Beverage
Booker’s Bourbon – Teresa’s Batch
Booker’s Bourbon, a brand of Beam Suntory, released the first batch in its 2019 collection: Booker’s Batch 2019-01, also called Teresa’s Batch.
CÎROC, Sean ‘Diddy’ Combs launch latest vodka flavor
Sean “Diddy” Combs, DJ Khaled and the makers of CÎROC Ultra Premium Vodka, a brand of Diageo North America, unveiled the newest addition to its premium vodka portfolio: Summer Watermelon. CÎROC Summer Watermelon is a ri…
Tecate launches summer drinking campaign
Tecate, a brand of White Plains, N.Y.-based Heineken USA, is welcoming summer with carne asada and summer barbeque, for when the “food first” beer drinking occasions brings consumers together, the company says.
RumChata capitalizes on its flavor, mixability
From what began as an interest in the Hispanic culture and the distinct combination of rice, cinnamon and vanilla, RumChata now is the No. 1 selling rum-cream liqueur, with an annual sales of 500,000-plus cases globally.
Ballast Point Lager
Ballast Point Brewing Co., a division of Constellation Brands, launched Ballast Point Lager.
Premiumization, authenticity drive growth in spirits category
Whether it’s on the rocks, in a cocktail, blended or a straight shot, consumers’ thirst for premium alcohol continues to drive growth in the U.S. spirits market.