Stillhouse Classic Vodka
Stillhouse Spirits Co. launched its newest product: Stillhouse Classic Vodka.
Beverage
Smirnoff gears up for summer with Party Pitch contest
To celebrate the return of Smirnoff Red, White & Berry, the brand is launching Smirnoff Party Pitch featuring a panel of fun experts to review consumers’ ideas for the ultimate red, white and blue Fourth of July bash. With the help of the party panel, Smirnoff hopes to find the most exciting, outrageous, silly and wild ideas to celebrate America — all with responsible drinking in mind, of course.
Yuengling launches Make Your Day Golden campaign
D.G. Yuengling & Son Inc., Pottsville, Pa., launched “Make Your Day Golden,” a new, fully integrated campaign in support of Yuengling Golden Pilsner; the brand’s first new year-round product in 17 years. Yuengling Golden Pilsner was created by Yuengling’s sixth generation of family members: Jen, Debbie, Wendy and Sheryl Yuengling.
Easy Squeezy Hard Cider
2 Towns Ciderhouse launched its latest hard cider: Easy Squeezy, a pink lemonade-inspired cider.
2019 Beer Report: Domestic beers dominance continues despite declines
With dollar sales reaching approximately $112 billion, the U.S. beer market continues to be one of the top categories based on dollar sales in the overall beverage industry. However, although dollar sales have seen slight increases, volume sal…
2019 Beer Report: Imports continue to gain in US beer market
In recent years, the imported beer market has outpaced the overall beer market in dollar and case sales. Based on recent insights, the segment’s performance continued throughout 2018 and experts forecast a positive impact on the market in 2019. That growth has been coming from established Mexican beer brands, experts note.
2019 Beer Report: Emerging styles, flavors help craft beer
As craft beer has shown itself to be measurable force in the beer market, more craft brewers are exploring varying beer styles to appeal to broader consumer base. Now, sour beer and more sessionable offerings like lagers are populating craft b…