PopSips
PopSips, a spiked prebiotic soda, unveiled its signature drink lineup, redefining the alcohol aisle for a new generation of drinkers, it says.
Beverage
Anheuser-Busch to invest $30M in Jacksonville facilities
Anheuser-Busch, St. Louis, announced a $30 million investment in its Jacksonville, Fla.-based brewery and can plant. The investment will go toward upgrading brewing and packaging equipment to fuel increased production of Michelob ULTRA.
STOLI Halapeño Pepper
STOLI announced the launch of STOLI Halapeño Pepper, a new flavored vodka crafted to elevate one of the world’s most iconic cocktails: the Bloody Mary.
Consumers turn to low, no-alcohol for function, flavors
As many low- and no-alcohol options are positioned as healthier alternatives, featuring fewer calories and sometimes functional benefits, experts discuss how lifestyle, wellness trends and premiumization are impacting the category.
Smash canned cocktails debut new look
Devils Backbone Distilling Co. announced that its ready-to-drink (RTD) canned cocktail, Smash, has received a “fresh squeezed” new look.
Decoy Featherweight Cabernet Sauvignon
Decoy announced the launch of Featherweight Cabernet Sauvignon, the first red wine in Featherweight’s low-calorie, low-alcohol offerings.
New England Brewing adds 12-packs for select varieties
New England Brewing Co. (NEBCO) released its first-ever 12-pack of 12-ounce cans. The initial release, featured two of the brand’s flagship products, including Sea Hag and Fuzzy Baby Ducks. NEBCO Lager will follow in 2026.