PATRÓN 100
PATRÓN Tequila announced the launch of PATRÓN 100, a 100 proof, small-batch expression handcrafted through 100% tahona stone production to deliver 100% of the full agave character, it says.
Beverage
Bright State Functional Wines
Bright State debuted a new line of low-alcohol wines made with vitamins, botanicals and herbs.
Evan Williams Bourbon releases licensed America250 bottles
Evan Williams Kentucky Straight Bourbon Whiskey announced a new series of officially licensed America250 commemorative products in celebration of the United States’ 250th anniversary.
Athletic Brewing releases Run Wild red, white and blue packaging
Athletic Brewing Co. is kicking off summer 2026 with the debut of a new national commercial and the release of limited-edition patriotic packaging.
Daily’s Cocktails Frozen Spiked Strawberry Lemonade, Spiked Iced Tea Lemonade
Daily’s Cocktails, a brand of Harvest Hill Beverage Co., introduced two refreshing additions to its lineup: Spiked Strawberry Lemonade and Spiked Iced Tea Lemonade.
CHANDON Spritz collection
CHANDON announced the launch of the CHANDON Spritz collection, a new trio of ready-to-serve sparkling cocktails, offering a range of flavors and intensity levels, it notes.
Good Boy Vodka grows with intention, authenticity
The spirits-based brand is built on vodka and offers flavor-forward, easy-drinking cocktails that align with what today’s consumers are looking for, says Good Boy’s founder and CEO.