The U.S. beer market remains in a state of flux as consumers move away from historical strongholds for more premium offerings. As a result, domestic beer sees its super-premium sector outpacing the segment.

Healthy beverage choices are influencing the U.S. beer market as non-alcohol beer continues to post strong sales numbers.

With growth outpacing all other beer segments, flavored malt beverages have been the success story of the beer market thanks to the strong performance of hard seltzers.

Import beers have long been known for their dollar sales contributions to the U.S. beer market due to its higher price point; however, volume sales are projected to be on the rise for the beer segment as well.

With the reduction of on-premise options, craft beer saw off-premise hold up the category as it navigated impacts of the pandemic.

Although hard ciders account for a small portion of the overall beer market, the segment has weathered the challenges of the pandemic thanks to its off-premise presence.