Dogfish Head Lemon Quest
Dogfish Head Craft Brewery, a division of The Boston Beer Co., announced its new, non-alcoholic wheat brew: Lemon Quest.
Beverage
White Claw campaign pays homage to passionate fans
In a move to solidify its market position as the No. 1 hard seltzer brand, White Claw is launching a global platform that takes its lead from the very people that catapulted it to No. 1 in the first place ― its passionate fans.
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Naturalis Wines
Naturalis Wines, a new line of wines made from 100 percent certified organic grapes, announced its debut with Sauvignon Blanc, Chardonnay and Cabernet Sauvignon.
Red Stripe debuts summer program
Red Stripe is celebrating an extended Good Vibes Summer with an immersive, consumer-centric summer promotion.
Jim Beam debuts ready-to-drink highball cocktails
Jim Beam, a brand of Chicago-based Beam Suntory, is shaking up the canned beverage aisle by launching two ready-to-drink cocktails made with a bourbon base: the Jim Beam Classic Highball and the Jim Beam Ginger Highball.
White Claw Hard Seltzer Surge
White Claw Hard Seltzer, a business entity within Mike’s Hard Lemonade Co., released a higher alcohol by volume (ABV) line: White Claw Hard Seltzer Surge.
Budweiser conducts sweepstakes for 2021 holiday cans
In 2020, Budweiser put a spin on its holiday packaging by mocking up personalized cans with consumers’ four-legged friends on social media. This year, Budweiser is launching a casting call for one dog to be featured on Bud’s holida…