SMOKE LAB Aniseed Vodka
India’s NV Group and SMOKE LAB, the company’s new age lifestyle endeavor, announced the debut of SMOKE LAB Aniseed Vodka in the United States.
Beverage
Dos Equis official sponsor of 3X3U National Championship during March Madness
Dos Equis is sponsoring a 3-on-3 college basketball tournament within the March Madness tournament to enhance their connection to college sports and millennial fans.
Yuengling, DraftKings announce new collaboration
D.G. Yuengling & Son Inc., Pottsville, Pa., announced a collaboration with DraftKings, a digital sports entertainment and gaming company known for its industry-leading daily fantasy sports and mobile sports betting products. The agreement marks the brewery’s first-ever fantasy sports collaboration and merges the love of sports and beer through year-round events, contests and great prizes.
Bacardi reports gin is No. 1 spirit, tequila trending high
From the rise of the “home premise” to consumers embracing new flavors and no/low ABV spirits, Bacardi Limited’s 2021 Trends Report provides insights into what will drive trends this year.
Bacardi reports gin is No. 1 spirit, tequila trending high
From the rise of the “home premise” to consumers embracing new flavors and no/low ABV spirits, Bacardi Limited’s 2021 Trends Report provides insights into what will drive trends this year.
Crook & Marker Lime Margarita
Crook & Marker announced the launch of its latest innovation ― Lime Margarita ― a premium canned cocktail made with pure Blue Agave Tequilana and all natural ingredients.
Yuengling launches Pink Boots Collaboration Brew and scholarship in honor of International Women’s Day
D.G. Yuengling & Son Inc., Pottsville, Pa., celebrated International Women’s Day by supporting Pink Boots Society, a nonprofit focused on encouraging and inspiring women beer professionals through education.