El Mayor Tequila Café Reposado
El Mayor Tequila announced its expanding its award-winning tequila portfolio with the launch of its latest offering: El Mayor Café Reposado Tequila.
Beverage
Charlie Sheen enters non-alcohol beer market
Charlie Sheen and brand innovation shop The Silent Group are shaking up the non-alcohol beer market with the launch of Wild AF.
Sapporo, Ghost of Yōtei’s partner on new package
Japanese beer brand Sapporo and action-adventure game Ghost of Yōtei’s limited-time package is now available.
Tequila Ocho Barrel Proof Reposado
Tequila Ocho introduced its new Barrel Proof Reposado.
Tito’s Handmade Vodka to acquire the majority stake in LALO Tequila
Tito’s Handmade Vodka, Austin, Texas, announced it has entered into a definitive agreement to acquire the majority stake in LALO Tequila, one of the fastest-growing tequila brands in the United States.
Michelob ULTRA No. 1 selling beer in US
In 2002, Michelob ULTRA entered the light beer category. Today, Michelob ULTRA has reached a new pinnacle, becoming America’s No. 1-selling beer, the company says citing retail and on-premise data.
AB InBev, Netflix announce global brand partnership
AB InBev, Leuven, Belguim, and Netflix, Los Gatos, Calif., announced a global partnership bringing together iconic beer brands with the popular entertainment services. The partnership is unprecedented in the global reach and scale of activations across AB InBev’s portfolio of brands, according to the company.