Pabst Blue Ribbon, Horror Inc. collab on Jason Voorhees-themed packaging
Pabst Blue Ribbon (PBR) and Horror Inc. announced an autumn collaboration, unleashing a limited-edition run of wearable Jason Voorhees-themed packaging and premium merchandise.
Beverage
Guinness, Notre Dame release limited-edition cans
The Fighting Irish and Guinness are teaming up again as Guinness extends its partnership with Notre Dame Athletics. Guinness also is reintroducing its limited-edition Notre Dame can, featuring the Football Leprechaun mark.
Bib & Tucker Bottled-in-Bond Bourbon
Bib & Tucker, the Tennessee small-batch bourbon brand from Deutsch Family Wine & Spirits, announced the release of Bib & Tucker 8-Year-Old Bottled-in-Bond Bourbon.
Bardstown Bourbon Co. reveals 2026 annual releases
Bardstown Bourbon Co. continues its pursuit of pushing the boundaries of bourbon with two limited fall releases that explore whiskey innovation in entirely different ways.
SOCIAL&CO Pear & Rosemary Italian-Style Spritz
SOCIAL&CO announced extending the spritz season beyond the summer months with the launch of Pear & Rosemary Italian-Style Spritz.
BACARDÍ builds on brand, rum’s legacy
Although National Rum Month might be coming to close as August wraps, the spirit’s role in consumers’ imbibing celebrations continues to shine and BACARDÍ Rum is helping to build upon that legacy.
Fernet-Branca, Austin England pays to tattoo culture with bottle design
Fernet-Branca announced the third installment in its annual U.S. Limited Edition series, enlisting Los Angeles-based artist Austin England to reimagine the bottle into a collectible piece of art inspired by the brand’s ties to tattoo culture.