Athletic Brewing Co., Arsenal team up to launch Clock End Brew
Athletic Brewing Co., Milford Conn., and San Diego, unveiled Clock End, a UK-exclusive non-alcohol red brew launched in collaboration with Arsenal.
Beverage
Sazerac acquires Dirty Shirley
Sazerac, Louisville, Ky., announced its acquisition of Dirty Shirley, a ready-to-drink cocktail brand known for its vodka-spiked take on the classic Shirley Temple.
-196 Vodka Seltzer debuts tall boy cans
-196 Vodka Seltzer is going bigger with the nationwide launch of its 710-ml (5.5% ABV) tall boy cans.
Buffalo Trace Traveller Whiskey Full Proof
Buffalo Trace Distillery Master Distiller Harlen Wheatley and Grammy-winning singer, songwriter and musician Chris Stapleton announced the release of Traveller Whiskey Full Proof.
Beer Girl founder heads to ABC’s ‘Shark Tank’
Beer Girl, Laguna Beach, Calif.-based, announced that co-founder Caroline Foulk will appear on ABC’s Emmy Award-winning show “Shark Tank.”
Black Girl Magic Sweet Red Frizzante
McBride Sisters Wine Co. announced the national rollout of Sweet Red Frizzante under its culturally iconic Black Girl Magic Wines brand.
Jack Daniel’s, McLaren Mastercard Formula 1 team celebrate 2026 F1 Season
To kick off the 2026 F1 season, the Jack Daniel Distillery announced the debut of a new limited-edition Jack Daniel’s Tennessee Whiskey in partnership with the McLaren Mastercard Formula 1 team.