Jim Beam launches Jim Beam Pineapple
Jim Beam, Clermont, Ky., unveiled its latest flavor innovation, Jim Beam Pineapple, adding to its award-winning portfolio.
Beverage
Getting in the spirit of spirits
Compared with recent years, the spirits category experienced a deceleration of growth. Despite this, the market continues to thrive, due to evolving consumer preferences and innovations.
Captain Morgan Sweet Chili Lime
Captain Morgan, unveiled its new Captain Morgan Sweet Chili Lime, merging sweetness, zesty citrus flavors and notes of subtle chili heat.
On-premise hits on value and quality
In the on-premise channel, proprietors are striving to strike a balance as beverage alcohol consumption fluctuates and consumers taking a closer look at quality as well as value.
Keystone Light offers thematic fishing packs
Entering its second year, Keystone Light’s thematic packaging has been revamped in the brand’s fresh new visual identity and features a lake, dock and fishing lures.
Premiumization keeps tequila, mezcal spirits in favor with consumers
Tequila and mezcal are in favor with consumers thanks to premium offerings and innovative cocktails featuring these agave-based spirits.
Country music star Koe Wetzel joins Outlaw Light Beer
With his deep-rooted connection with fans and his reputation as an “outlaw” in the music industry, Wetzel is the perfect partner to amplify the brand’s mission, the company says.