RTD has become easy to try, but much harder to love
Spirits-based ready-to-drink (RTD) has become remarkably good at getting consumers to say “yes” the first time.
Beverage
The Wolf Man joins 19 Crimes collective bottle lineup
This Halloween, 19 Crimes and Universal Products & Experiences are expanding their limited-edition Universal Monsters collection with the debut of The Wolf Man, the latest collectible bottle in the lineup.
Southern Glazer’s report names growth opportunities
Southern Glazer’s Wine & Spirits released its inaugural Raise the Bar: H2 2026 Edition, a new trends report from the company’s Commercial Intelligence team examining the forces reshaping beverage alcohol and where opportunities for growth are emerging.
2024 Gnarly Head x Grateful Dead Lodi Old Vine Zinfandel debuts
The 2024 Gnarly Head x Grateful Dead Lodi Old Vine Zinfandel debuts this month in a commemorative bottle with a collectible, peel-off sticker label featuring the Grateful Dead’s “Steal Your Face” graphic, reimagined with Gnarly Head’s signature vine iconography.
Bruichladdich Distillery Octomore 17 Series
Bruichladdich Distillery announced its highly anticipated annual Octomore series, available nationwide.
2026 Wholesaler of the Year: Gulf Distributing Company
Representing more than 1,000 brands and employing more than 1,300 people across Alabama, Florida and Mississippi, Gulf Distributing Company has developed a family-owned business that embraces history and innovation.
Skrewball introduces Peanut Butter & Strawberry Jelly Flavored Whiskey
Skrewball Whiskey announced the launch of Skrewball Peanut Butter & Strawberry Jelly Flavored Whiskey, the brand’s first move into flavor innovation since 2018.