Piper-Heidsieck Champagne unveils Starlight Edition for Cuvée Brut
Piper-Heidsieck Champagne unveils the Starlight Edition for its iconic Cuvée Brut, a striking new presentation inspired by the House’s spirit of Radiant Joy.
Beverage
Blue Chair Bay Rum Pumpkin Spiced Rum Cream
Blue Chair Bay Rum, a collection of premium rums founded and created by award-winning singer-songwriter Kenny Chesney, announced the launch of a new, limited-edition Pumpkin Spiced Rum Cream.
Shock Top, Spirit Halloween announce collaborations
Shock Top has teamed up with Spirit Halloween for a limited-edition collaboration: the all-new Shock Top Candy Corn Wheat Ale and a Wedgehead Costume.
Popsicle Hard Firecracker
Tilray Brands in partnership with The Magnum Ice Cream Co., announced that Popsicle Hard Firecracker will transition to a permanent, year-round flavor in the Popsicle Hard portfolio.
G&Tea
Entrepreneur Alex Young announced the launch of G&Tea, a premium sparkling hard tea that pairs gin with South African rooibos tea and honey.
Rancho La Gloria Pumpkin Spice Espresso Martini
Rancho La Gloria unveiled a limited-edition Pumpkin Spice Espresso Martini, an agave wine-based ready-to-drink cocktail inspired by the annual return of the Pumpkin Spice Latte.
RTD has become easy to try, but much harder to love
Spirits-based ready-to-drink (RTD) has become remarkably good at getting consumers to say “yes” the first time.