Fireball Whisky introduces Fireball Blazin’ Apple
Fireball Whisky, a brand of Sazerac, Louisville, Ky., unveiled Fireball Blazin’ Apple, the brand’s first-ever flavor extension available nationwide now, year-round.
Beverage
Michter’s 10 Year Rye
Michter’s announced the release of its highly acclaimed 10 Year Kentucky Straight Rye.
Heineken L0VE.L0VE cans return in time for U.S. Open
Heineken 0.0 announced the return of its popular Heineken L0VE.L0VE cans, available for the first time at local retailers nationwide.
Old Forester Birthday Bourbon
Old Forester announced the release of its most anticipated annual whisky: Birthday Bourbon.
Malibu & Dole Ready-to-Drink Cocktails
Malibu announced its partnership with Dole to introduce Malibu & Dole, a new line of ready-to-drink (RTD) cocktails with Dole coming early 2026.
Barmen 1873 Bourbon releases bottle for Lainey Wilson’s tour
Barmen 1873 Bourbon announced the launch of a limited-edition commemorative bottle in celebration of its partnership with country star Lainey Wilson and the kickoff of the U.S. leg of her 2025 Whirlwind World Tour.
Lo Secco Prosecco Brut Nature Sparkling Wine
Lo Secco Prosecco DOC, Brut Nature, created by beverage innovator Monika Elling, founder and CEO, officially launched in the United States.