Michelob ULTRA honors U.S. Soccer with new packaging
Michelob ULTRA is celebrating the FIFA World Cup 2026
with the launch of its limited-edition U.S. Soccer Jersey Pack.
Beverage
Oskar Blues unveils Dale’s mix pack, limited-release beer
Oskar Blues is expanding its portfolio with two new offerings: Dale’s IPA Mix Pack and Neon Rodeo Slightly Sour.
Tequila, mezcal segments remain hot among consumers
Tequila and mezcal segments continue to be impacted by premiumization and consumer trends.
Ornellaia La Vitalità
Ornellaia announced the launch of La Vitalità (Vitality), a word selected to define the 2023 vintage, it says.
Molson Coors acquires Atomic Brands, Monaco Cocktails
Molson Coors Beverage Co., Chicago, announced the acquisition of Atomic Brands Inc., maker of Monaco Cocktails, a ready-to-drink (RTD) brand known for combining bold flavors and quality with convenient packaging.
SWRL Makgeolli Seltzer
SWRL, a modern beverage brand reimagining Korean Makgeolli, officially launched its signature drink lineup, introducing Korea’s cloudy rice wine to the U.S. hard seltzer aisle.
Athletic Brewing Co., Arsenal team up to launch Clock End Brew
Athletic Brewing Co., Milford Conn., and San Diego, unveiled Clock End, a UK-exclusive non-alcohol red brew launched in collaboration with Arsenal.