St-Rémy changed its plastic 50-cl St-Rémy XO and VSOP bottles and its 1.75-liter St-Rémy VSOP plastic bottle from PET to recycled PET plastic. With the transfer to rPET on these three formats, St-Rémy will emit 29% less carbon dioxide, and use a third less water and energy than with plastic bottles made with the traditional PET, it says.
Dogfish Head’s Spring Variety Pack contains an assortment of four off-centered ales, including 60 Minute IPA, SeaQuench Ale and Namaste. It also highlights the limited-time return of Festina Pêche as a variety pack exclusive.
Crown Royal, a brand of New York-based Diageo North America, is bringing the flavor to spring and summer celebrations for the next generation of drinkers (21+) with Whisky Lemonade, its newest ready-to-drink cocktail flavor.
Deschutes Brewery launched a non-alcoholic version of its legacy porter, Black Butte. Black Butte Non-Alcoholic is a high-quality non-alcohol beer that rivals the experience of a full-strength craft beer, the company says.
For the U.S. beer market, the road to recovery is showcasing the determination of major players. For domestic brewers, competition from non-traditional segments prompts exploration.
For the U.S. flavored malt beverage market, including hard seltzers, analysts are seeing ambiguous product attributes drive consumers to the beer category.
As consumer preferences shift, imported beers’ growth streak could be challenged. However, brewers tap into key consumer trends to combat deceleration.