Premiumization keeps tequila, mezcal spirits in favor with consumers
Tequila and mezcal are in favor with consumers thanks to premium offerings and innovative cocktails featuring these agave-based spirits.
Beverage
Country music star Koe Wetzel joins Outlaw Light Beer
With his deep-rooted connection with fans and his reputation as an “outlaw” in the music industry, Wetzel is the perfect partner to amplify the brand’s mission, the company says.
Happy Thursday debuts Raspberry Dragonfuit Spiked Refresher
Chicago-based Molson Coors Beverage Co. is giving legal-aged drinkers a new reason to start this weekend on Thursday with the launch of Happy Thursday Raspberry Dragonfruit — the latest drop from Happy Thursday Spiked Refreshers.
Seagram’s Escapes releases slim can, updated variety pack
Seagram’s Escapes is debuting a sleek new slim can design for fan-favorite flavors, as well as less sugar in select varieties.
Bulleit Bottled-in-Bond Bourbon
Bulleit Frontier Whiskey announced the launch of its first-ever Bottled-in-Bond bourbon, distilled and aged entirely at the Bulleit Distilling Co. in Shelbyville, Ky.
Infinium Spirits acquires Howler Head
Infinium Spirits, San Diego, Calif., announced the acquisition of Howler Head, a Kentucky Straight Bourbon Whiskey with natural banana flavor, from Monkey Spirit LLC.
TINCUP Whiskey’s new bourbon trio
TINCUP Whiskey unveiled a trio of new releases, inclusive of two new hero products: TINCUP Bourbon and TINCUP 6-Year Original American Whiskey, and a limited-time offering, TINCUP 10-Year Rye.