Loyal 9 Cocktails, Ziwe partner for national campaign
Loyal 9 Cocktails and Showtime Late-Night Talk Show Host and Comedian Ziwe announce the brand’s first-ever national campaign airing across digital and social media platforms.
Beverage
Oaktoberfest
Firestone Walker announced the return of its Oaktoberfest Oak Aged Lager. Inspired by the classic German fest bier, this seasonal release taps into the festivities of Bavarian tradition with an Oktoberfest style beer, bottled fresh from the ba…
Mighty Swell releases Halloween Blood Orange Six-Pack
Mighty Swell’s limited-edition Halloween Blood Orange six-pack features a chilling nightscape reminiscent of a scary movie. Additionally, the Austin, Texas-based spiked seltzer company will release a 19.2-ounce single can of hit flavor Tiger’s Blood as well as a seasonal keg of Purple Magic.
Freshie Organic Tequila Seltzer adds variety pack
Freshie Organic Tequila Seltzer launched a variety pack featuring its original Freshie Lime flavor as well as two new flavors: Blood Orange Habanero and Grapefruit Guava. The eight-can variety pack contains four Lime, two Blood Orange Habanero…
Bristow Gin Barrel Aged Reserve
Cathead Distillery announced the release of three age statements of its award-winning Bristow Gin, in one-, four-, and seven-year Barrel Aged Reserves. Aged in brand new American oak barrels, the gin’s signature blend of botanicals evolves as the oak imparts both character and depth to the recipe through an infusion of citrus, caramel, cardamom and vanilla, the company says.
Monaco Cocktails enters new canned cocktail category
Monaco Cocktails, a brand of Chicago-based Atomic Brands, announced its entrance into the hard lemonade category with Monaco Hard Lemonades. Featuring Original and Peach flavors, this new line disrupts the market and existing products in the s…
Ready-to-drink, low/no alcohol categories on the rise
Ready-to-drink is expected to boom in North America in the coming years, with a projected $43.6 billion for the global RTD beverage market by 2027, according to a Data Bridge Market Research study.