Musical and cultural icons Dr. Dre and Snoop Dogg kicked off the rollout of Gin & Juice By Dre and Snoop, the first ready-to-drink product from their new premium spirits company, with a surprise performance at the Super Bowl after party in Las Vegas.
Chivas Brothers’ Longmorn, a Scotland Speyside single malt Scotch, announced the U.S. release of its Longmorn 18-Year-Old and 22-Year-Old single malt expressions.
North Coast Brewing Co. (NCBC) released its first-ever 19.2-ounce beer cans. Scrimshaw and Old Rasputin now are available in 19.2-ounce cans. NCBC also will continue to offer these beers on draft and in bottles.
Tequila OCHO announced the release of Tequila OCHO Añejo Barrel Select Widow Jane 2024.
Absolut, a brand of Pernod Ricard USA, New York, is entering the ready-to-serve (RTS) category with its new Absolut Cocktails line with flavors Vodka Mojito and Raspberry Lemonade.
Pelican Brewing Co. announced the launch of its newest release: Beak Breaker Tropical Double IPA.
Looking forward, Drizly highlights which drinks trends are poised to have the biggest impact on the beverage alcohol industry, surveying 1,000 adults about the drinks they plan to purchase most in 2024.