Experts note that the proliferation of non-alcohol beer has allowed the category to retain consumers as beer contends with more competition in recent years.

This annual report offers detailed performance, insights and new product releases from six key beer segments: craft, domestics, flavored malt beverages, imports, hard cider,and non-alcohol.

As craft beer slows down its decline, local market players and flavor innovations help the segment recover its market share.

The U.S. beer market’s resume showcases some wins and losses. To build out its future, analyst suggest domestic beer explore flavor innovations and packaging to engage new consumers.

Flavored malt beverages and hard teas shine in the ready-to-drink alcohol space, while hard seltzers and hard kombuchas show declines.

Saint Arnold Brewing Co. recently added Grand Prize to its year-round beer lineup, reviving a brand that was once one of the best-selling beers in Texas, it says. 

Jones Soda Co., Seattle, has expanded into alcohol beverages with the launch of Spiked Jones Hard Craft Soda. Unique to the hard soda category, Spiked Jones is full flavor with the brand’s cane sugar formulation and elevated alcohol content, the company says.