As the official sponsor of the U.S. Open, Heineken tapped former tennis stars Andy Roddick and Lindsey Davenport to give consumers the perfect serve — on and off the court.

RESS launched a new limited-edition flavor to its hard seltzer lineup: Apple Cinnamon.

Stray Forth launched its self-titled line of craft hard seltzers. 

Blanche de Chambly, the first beer produced by Unibroue, now is available year-round in a 16-ounce single-serve can format nationwide.

Not only did the women celebrate, but they celebrated with ice-cold bottles of Budweiser beer in their hands.

Natural Light, a brand of St. Louis-based Anheuser-Busch, announced the launch of Natural Light Seltzer, a flavor-forward, 6 percent alcohol-by-volume beverage that is available in two blends of fruit flavors: Aloha Beaches and Catalina Lime M…

Snow Capped Cider introduced a new hard cider: Rockies Rosé.