The limited-edition L0VE.L0VE Heineken 0.0 packaging is available exclusively at the U.S. Open to celebrate the start of every match and the endless outcomes when enjoying a zero alcohol brew.

Shock Top, a subsidiary of Tilray Brands, announced the return of its seasonal brew: Shock Top Twisted Pretzel. 

To make it easier than ever to rep your favorite teams, Bud Light has released its 2024 lineup of fan-favorite NFL team packaging, displaying full-bleed team colors and prominent team logos.

KYLA Hard Kombucha introduced a new Colada Crush flavor to its Sunbreak Series, a refreshing blend of coconut, pineapple and yuzu.

To kick off the fall season, Samuel Adams released its Beer Fest Variety Pack, containing OctoberFest, Jack-O, Flannel Fest and its flagship Boston Lager.

Genesee Brewery announced its first official sum-all beer: Genesee Black Cherry Vanilla Kellerbier.

Angry Orchard, a brand of The Boston Beer Co., has brought back Fireside Mix Pack, which contains fan-favorite Crisp Apple, Baked Apple Pie, Cinnful Apple, and Green Apple.