Import beer posted another strong year in 2024 with experts calling attention to the performance of Mexican beers as the driving force behind that growth; however, potential tariffs could stall that growth.

Hard cider continues to navigate challenges, but the beer segment is embracing flavor and variety as data shows its success is tied to seasonality and regions.

Four Loko, a brand of Phusion Projects, announced the launch of its newest flavored malt beverage (FMB): Four Loko CAMO. 

Real American Beer, co-founded by WWE legend Hulk Hogan, is launching its 24-ounce “Big Boy” cans. 

SweetWater Brewing Co., a subsidiary of Tilray Brands, unveiled its newest craft brew: Daytrip IPA. 

Featuring four flavors inspired by some of nature’s favorite environmental features, Truly Hard Seltzer released the Truly Getaway Pack for a limited time.

In time for Quitter’s Day, Dogfish Head kicked off the new year with the launch of its new 30 Minute Light IPA.