Hard cider continues to navigate challenges, but the beer segment is embracing flavor and variety as data shows its success is tied to seasonality and regions.

Four Loko, a brand of Phusion Projects, announced the launch of its newest flavored malt beverage (FMB): Four Loko CAMO. 

Real American Beer, co-founded by WWE legend Hulk Hogan, is launching its 24-ounce “Big Boy” cans. 

SweetWater Brewing Co., a subsidiary of Tilray Brands, unveiled its newest craft brew: Daytrip IPA. 

Featuring four flavors inspired by some of nature’s favorite environmental features, Truly Hard Seltzer released the Truly Getaway Pack for a limited time.

In time for Quitter’s Day, Dogfish Head kicked off the new year with the launch of its new 30 Minute Light IPA. 

Coors Light is turning a Case of the Mondays into a literal case of beer with Mondays Light, a new limited-time packaging.