The campaign features Truly’s newest fans: fruit flies. The fruit flies are a fun way to showcase how Truly’s are produced with real fruit juice, the company says.

Firestone Walker announced the return of its Oaktoberfest Oak Aged Lager. Inspired by the classic German fest bier, this seasonal release taps into the festivities of Bavarian tradition with an Oktoberfest style beer, bottled fresh from the ba…

Mighty Swell’s limited-edition Halloween Blood Orange six-pack features a chilling nightscape reminiscent of a scary movie. Additionally, the Austin, Texas-based spiked seltzer company will release a 19.2-ounce single can of hit flavor Tiger’s Blood as well as a seasonal keg of Purple Magic. 

Ready-to-drink is expected to boom in North America in the coming years, with a projected $43.6 billion for the global RTD beverage market by 2027, according to a Data Bridge Market Research study.

Harpoon Brewery announced an addition to its League Family with the launch of its first non-alcohol hazy IPA: Open League. 

Zahm & Nagel offers a wide range of state-of-the-art, handcrafted and 100% American made products that are easy to use, versatile and effective in harsh environments with the highest percentage of accuracy possible for quality control in every area of brewing and beverage production.

Angry Orchard, a brand of The Boston Beer Co., announced the launch of Angry Orchard Hardcore Dark Cherry Apple Imperial Hard Cider.