Chicago-based Molson Coors Beverage Co. unveiled a Coors Light and Miller Lite “big game” commercial with real money on the line. Through Molson Coors’ agreement with DraftKings, fans have a free chance to win big money by predicting every detail of what will happen during the beer giants’ commercial — the first Super Bowl ad in more than 30 years, the company notes.

Two Roads Brewing Co. unveiled its first-ever, portfolio-wide packaging refresh – one that speaks to a more consumer packaged goods (CPG)-oriented approach to the brewer’s brand, shelf presence and marketing support, the company says. 

Partake Brewing, Calgary, Alberta, announced the incorporation of its Hazy IPA Varietal into the company’s wider portfolio as a result of consumer demand.

Rick’s Near Beer announced the launch of its second non-alcohol craft beer: Rick’s Hazy IPA.

Austin Eastciders announced the launch of Austin Eastciders Imperial Gold Cider, a new indulgent and high impact cider featuring crisp, bold flavor and 8.3% ABV, it says.

Austin Eastciders announced the launch of Austin Eastciders Imperial Gold Cider, a new indulgent and high impact cider featuring crisp, bold flavor and 8.3% ABV, it says.