New York-based ReserveBar, an eCommerce platform for premium and luxury beverage alcohol, entered into a strategic technology partnership with delivery.com, a pioneer in the restaurant delivery segment. 

Truly Hard Seltzer, a brand of Boston-based The Boston Beer Co., is bringing the OG snack of football watch parties — hot wings — to both fans and cans with the launch of its-first-ever Hot Wing Sauce Hard Seltzer. 

Coors Light introduced Coors-icles, non-alcohol beer-flavored popsicles, to make sure fans 21 and older stay chill when things get heated this March.

Earlier this month, BHC unveiled a Cherry Limeade hard cider. The flavor was inspired by the popular Slushie flavor combo and blends juicy cherries and tangy lime flavors, the company says.

RIOT Energy, an organic energy drink brand from Venice Calif., announced it secured a minority investment from Sierra Nevada Brewing Co., Chico, Calif. Sierra Nevada will initially serve as an investor and will eventually produce and package R…

The demand for direct-to-consumer (DTC) beer shipping has increased 5.3% since 2022, despite industry challenges and political opposition. According to the newest Direct-to-Consumer Beer Shipping Report from Sovos ShipCompliant and the Brewers…

With mindfulness trends blowing behind it, Athletic Brewing is set to push the non-alcohol category forward for years to come.