el Jimador Spiked Bebidas, a brand of Brown Forman, announced its nationwide launch after a successful test launch in limited states in 2023. 

This annual report offers detailed performance, insights and new product releases from six key beer segments: craft, domestics, flavored malt beverages, imports, hard cider,and non-alcohol.

As craft beer slows down its decline, local market players and flavor innovations help the segment recover its market share.

The U.S. beer market’s resume showcases some wins and losses. To build out its future, analyst suggest domestic beer explore flavor innovations and packaging to engage new consumers.

Flavored malt beverages and hard teas shine in the ready-to-drink alcohol space, while hard seltzers and hard kombuchas show declines.

Hard ciders have been challenged the past few years, but the beer segment is looking to make a comeback as imperial ciders offer new opportunity.

Import beer posted another strong year in 2023 with experts calling attention to the performance of Mexican beers as the driving force behind that growth.