Whether it’s the tortoise and the hare, David versus Goliath or small-market sports teams versus large-market franchises, many Americans have a soft spot for the “little” guy. The same could be said for the U.S. beer market…

Although hard cider stems from a smaller market share of the beer category, the hard cider segment continues to outpace the beer category as a whole.

Left Hand Brewing Co. introduced the first seasonal to the Left Hand Nitro Series with Hard Wired Nitro Coffee Porter. 

To once again showcase its support of soccer in the United States, Heineken, a brand of White Plains, N.Y.-based Heineken USA, launched its Soccer is Here campaign. 

Inspired by the spirit of Henry Weinhard, a brewer known in the Pacific Northwest for making beers and sodas for more than a century, MillerCoors released Henry’s Hard Sodas.

Malibu Rum, a brand of Pernod Ricard USA, introduced its most recent addition to its ready-to-drink (RTD) cocktail portfolio — Malibu Strawberry Kiwi cans. 

Heineken unveiled a new integrated global marketing campaign called There’s More Behind the Star. The brand of White Plains, N.Y.-based Heineken USA is inviting consumers to discover the authentic stories that are the foundation of the global brand, it says.