Seagram’s, a brand of North American Breweries, launched a new line of hard sodas: Seagram’s Hard Sodas. 

A new survey from industry consultants Beverage Marketing Corporation (BMC), New York, and Boston-based Fluent, a leading college marketing and insights agency, found that taught to make healthy choices from a young age, Gen Z college studen…

Venice Duck Brewery added Stoner Duck to its line of packaged beers that are available throughout California. 

Consumers have become more open to new flavors and innovations as interest in health and wellness and consuming natural and organic products continues to grow.

Jägermeister announced that it has partnered with Live Nation to participate in an integrated Electronic Dance Music program this summer.

Saint Paul, Minn.-based Prestige Beverage Group announced the growth of its Kinky Beverage portfolio. Kinky Cocktails, a colorful addition to the growing progressive adult beverage category, has stood out by offering delectable flavors in co…

St. Louis-based Anheuser-Busch, a division of Anheuser-Busch InBev, announced an agreement to acquire Roseland, Va.-based Devils Backbone Brewing Co., a leading and fast-growing craft brewery in Virginia.