In Michigan — and much of the Midwest — the citrusy ale signifies the sunnier days ahead. Oberon Day has become an official state holiday in Michigan.

2 Towns Ciderhouse announced its collaboration with Silver Moon Brewing in the 10th annual F* Cancer campaign. Consumers now have the opportunity to have the name of their honored loved one printed directly on the can or packaging of a 2 Towns Cider, Silver Moon IPA, or CRUX beverage with a minimum donation of $30.

el Jimador Spiked Bebidas, a brand of Brown Forman, announced its nationwide launch after a successful test launch in limited states in 2023. 

This annual report offers detailed performance, insights and new product releases from six key beer segments: craft, domestics, flavored malt beverages, imports, hard cider,and non-alcohol.

As craft beer slows down its decline, local market players and flavor innovations help the segment recover its market share.

The U.S. beer market’s resume showcases some wins and losses. To build out its future, analyst suggest domestic beer explore flavor innovations and packaging to engage new consumers.

Flavored malt beverages and hard teas shine in the ready-to-drink alcohol space, while hard seltzers and hard kombuchas show declines.