Julian Hard Cider introduced Pearanormal. 

To help fans “Stay Thirsty” this college football season, Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, returns as the Official Beer Sponsor of the College Football Playoffs and is on a mission with its newest campaign to champion those Saturday football fanatics who choose “Game Day Over Everything.”

To help fans “Stay Thirsty” this college football season, Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, returns as the Official Beer Sponsor of the College Football Playoffs and is on a mission with its newest campaign to champion those Saturday football fanatics who choose “Game Day Over Everything.”

St. Louis-based Anheuser Busch’s Lime-A-Rita brand announced that it will be an official sponsor of the NFL for the first time. Lime-A-Rita has brought fun to stadiums for the past five years, and this season, the brand is looking to tak…

Ulee’s Light Cider Co. launched with two products: Ulee’s Light Cider Dry and Ulee’s Light Cider Citra. 

This summer, Mike’s Hard Lemonade, Chicago, is delivering happiness and humor with a little help from rapper and comedian Lil Dicky and Drizly, the technology company behind the first eCommerce alcohol app. 

When reading the Sunday paper last month (yes, I’m a millennial who
gets a physical newspaper), my interest was piqued when learning about a new craft beer collaboration. However, this collaboration isn’t between other breweries or a brewery/restaurant partnership. What caught my attention was the union was between a craft brewery and a museum. Amanda Svachula wrote in the Chicago Sun-Times that the Field Museum recently teamed up with Off Color Brewing, a Chicago brewery, to develop QingMing, a limited-edition beer made with ancient Chinese brewing techniques. The beer was crafted utilizing brewing techniques that were discovered from the analysis of jars that were found in two Chinese tombs dating back thousands of years, Svachula wrote.