2 Towns Ciderhouse launched its latest hard cider: Two Thorns. 

From a wild art project and “experiment” to start a Jewish celebration microbrew, Shmaltz Brewing Co. has advanced from delivering 100 cases of HE’BREW Beer out of a Volvo to building a brewery in Upstate New York and back to a contract brewing model.

For a company like HEINEKEN USA, White Plains, N.Y., the global brewer benefits from the support of a large-scale parent company yet still operates with the flexibility of an emerging brand.

D.G. Yuengling & Son Inc., Pottsville, Pa., launched “Make Your Day Golden,” a new, fully integrated campaign in support of Yuengling Golden Pilsner; the brand’s first new year-round product in 17 years. Yuengling Golden Pilsner was created by Yuengling’s sixth generation of family members: Jen, Debbie, Wendy and Sheryl Yuengling.

With dollar sales reaching approximately $112 billion, the U.S. beer market continues to be one of the top categories based on dollar sales in the overall beverage industry. However, although dollar sales have seen slight increases, volume sal…

In recent years, the imported beer market has outpaced the overall beer market in dollar and case sales. Based on recent insights, the segment’s performance continued throughout 2018 and experts forecast a positive impact on the market in 2019. That growth has been coming from established Mexican beer brands, experts note.

As craft beer has shown itself to be measurable force in the beer market, more craft brewers are exploring varying beer styles to appeal to broader consumer base. Now, sour beer and more sessionable offerings like lagers are populating craft b…