Stone Brewing is adding some extra POW! BAM! WHAM! to its annual Stone Farking Wheaton w00tstout.

New Holland Brewing Co. launched a new limited-edition craft beer: Ichabod Pumpkin Ale. 

As the official sponsor of the U.S. Open, Heineken tapped former tennis stars Andy Roddick and Lindsey Davenport to give consumers the perfect serve — on and off the court.

RESS launched a new limited-edition flavor to its hard seltzer lineup: Apple Cinnamon.

Stray Forth launched its self-titled line of craft hard seltzers. 

Blanche de Chambly, the first beer produced by Unibroue, now is available year-round in a 16-ounce single-serve can format nationwide.

Not only did the women celebrate, but they celebrated with ice-cold bottles of Budweiser beer in their hands.