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Keystone Light embraces gamification with Blaze Orange cans

October 17, 2025 Beer

Keystone Light launched The Hunt campaign, where consumers are invited to track down the rare Blaze Orange can. 

 Beers, Beverage
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Dogfish Head debuts variety pack with fan-favorites

October 16, 2025 Beer

Dogfish Head announced its new, crowd-sourced Rewind Variety Pack, featuring an assortment of four off-centered ales, two of which were voted on by Dogfish Head’s social media followers.

 Beers, Beverage
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Pabst Blue Ribbon honors Godzilla with packaging

October 10, 2025 Beer

Pabst Blue Ribbon (PBR), in partnership with Toho International, will switch out its iconic Blue Ribbon can design for original new Godzilla-themed cans.

 Beers, Beverage
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Blue Moon releases cans in time for Sober October

October 3, 2025 Beer

To combat the “why aren’t you drinking” question, Blue Moon is adding a cheeky twist to its packaging just in time for Sober October.

 Beers, Beverage
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Charlie Sheen enters non-alcohol beer market

September 29, 2025 Beer

Charlie Sheen and brand innovation shop The Silent Group are shaking up the non-alcohol beer market with the launch of Wild AF.

 Beers, Beverage
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Sapporo, Ghost of Yōtei’s partner on new package

September 25, 2025 Beer

Japanese beer brand Sapporo and action-adventure game Ghost of Yōtei’s limited-time package is now available.  

 Beers, Beverage
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Michelob ULTRA No. 1 selling beer in US

September 23, 2025 Beer

In 2002, Michelob ULTRA entered the light beer category. Today, Michelob ULTRA has reached a new pinnacle, becoming America’s No. 1-selling beer, the company says citing retail and on-premise data.

 Beers, Beverage

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