Angry Orchard is introducing a new 12-can Thriller Variety Pack, which features glow-in-the-dark packaging and four flavor-packed ciders, including a new Jason-inspired Blood Orange cider.

Beverage industry experts explain how premiumization has influenced the market of both alcohol and non-alcohol beverages. 

BrewDog USA released its newest Headliner beer: BrewDog IPA. A piney, smooth and hoppy IPA is a tribute to the Chinook hops. 

Lone River Beverage Co. is giving summer a zesty new release with Lemonade Splash Variety Pack. The Lemonade Splash Variety Pack features four new flavors: Classic Agave, Prickly Pear, Hot Honey and Blueberry. 

Dogfish Head is honoring the Grateful Dead’s 60th, and its own 30th anniversary with a special-edition release.

Turkey Hill  has partnered with Scarlet Letter Beverage Co. to add an entirely new category to its brand portfolio: Turkey Hill Hard Iced Tea.

Brooklyn Brewery is unveiling a bold new look for East IPA. The refreshed design highlights East IPA’s deep NYC roots and steady presence in the city’s craft beer landscape, while keeping the same balanced, citrus-forward IPA inside, it says.