Tröegs Independent Brewing announced the release of The Most Wonderful Beer of the Year, a festive variety pack perfect for celebrating the holiday season as well as its rotating Perpetual Exploration variety 12-pack.

2 Towns Ciderhouse is cranking up the volume with its newest seasonal release: Sled Zeppelin, a 6.9% ABV limited-edition hard cider. 

Best Day Brewing announced the launch of  Dark Diamond, a limited-edition seasonal brewed in collaboration with Protect Our Winters (POW). 

The NACS Show once again set an attendance record for its respective host city, following record crowds in Atlanta (2023) and Las Vegas (2024). The tradeshow featured beverage manufacturers, highlighting their current and upcoming innovations….

Schlafly Beer announced the release of its new fall variety pack, Schlafly Party Pack, a fall variety 12-pack.

Karbach Brewing Co. released Yuletide Confessions, the newest limited-edition winter warmer in the brewery’s acclaimed F.U.N. Series.

Vaseline is extending summer’s shimmer with the launch of Vaseline’s ShimmerGirl, a collab with Amanda Batula that blends beauty and beverage.