Absolut debuts ‘Wicked’ inspired bottle, kit
To celebrate the release of “Wicked: For Good,” Absolut has brought back its sequin bottle sleeve with a Wicked-ly fun twist: the sleeve transforms from pink to green with the flick of a wrist.
Beverage
Buchanan’s Green Seal
Buchanan’s Blended Scotch Whisky unveiled Buchanan’s Green Seal, a new luxury expression in its award-winning portfolio.
ShimmerGirl pack celebrates Amanda Batula
Vaseline is extending summer’s shimmer with the launch of Vaseline’s ShimmerGirl, a collab with Amanda Batula that blends beauty and beverage.
LALO Tequila High Proof Blanco Tequila
LALO Tequila introduced the next chapter in its limited-edition series: 2025 High Proof Blanco.
Latin-inspired beverages bridge authenticity with innovation
Beverage brands are embracing Latin inspiration in their flavor formulations.
Disaronno introduces 500 years limited-edition bottles
As part of the ongoing celebration of a 500-year legacy, Disaronno has unveiled a Limited-Edition 500th Anniversary Collection. The five unique designs capture the essence of five centuries of Dolcevita, Passione, Bellezza, Stile and Eleganza….
Jesse Bongiovi, Lily Pond Group announce official partners
Lily Pond Group (LPG), a beverage alcohol incubator founded by Jesse Bongiovi, announced its first official partners: Hampton Water Rosé, Five Springs Infused Bourbon and Mezcal Mezul.