Smirnoff ICE offers consumers Sunsurance
Smirnoff ICE is teaming up with content creator and comedian Boman Martinez-Reid to pay up to $200,000 in Sunsurance throughout the summer, starting with $50,000 to celebrate the summer solstice.
Beverage
Revolver Brewing Y’all’s Beer
Revolver Brewing, a craft beer brand by Tilray Brands, unveiled its latest creation: Y’all’s Beer.
Truly Hard Seltzer unveils limited-edition Pool Party Variety Pack
Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, unveiled its “Truly Rain Check” program in time for the Fourth of July weekend. Truly will cover fans’ next Truly Pool Party Variety Pack — the brand’s new limited-edition summer lineup, it says.
On The Rocks Sparkling Cans
On The Rocks Premium Cocktails has expanded its portfolio with the debut of its first-ever canned format: On The Rocks Sparkling Cans.
Captain Morgan, ‘M3GAN 2.0’ collab for glow-in-the-dark bottle
Captain Morgan is joining forces with the queen of chaos, M3GAN, for a summer collaboration. Inspired by “M3GAN 2.0,” Captain M3GAN is a glow-in-the-dark, limited-edition spiced rum bottle.
Misunderstood Orange Blossom Bourbon
Misunderstood Whiskey Co. announced the release of Misunderstood Orange Blossom Bourbon, marking the brand’s first bourbon release since its inception in 2017.
Michelob ULTRA unveils packaging in support of FIFA Club World Cup 2025
Michelob ULTRA is reaffirming its long-term commitment to the world’s most popular sport as the Official Beer Sponsor of the FIFA Club World Cup 2025, including limited-edition packaging, aluminum bottle and can designs.