BuzzBallz, a brand of Sazerac Co., Louisville, Ky., is kicking off lemonade season with the Pink Lemonsqueezy One Night Lemonade Stand, a massive adults-only mobile pop-up housed inside the largest BuzzBallz ever built.
Mike’s Hard Lemonade, Chicago, unveiled its new platform “Made with Real Character” that celebrates individuality, imperfection and the power of showing up as you are.
Surfside, a brand of Stateside Brands, announced the launch of four new flavors, further expanding its award-winning canned cocktail lineup.
Michelob ULTRA is celebrating the FIFA World Cup 2026
with the launch of its limited-edition U.S. Soccer Jersey Pack.
Oskar Blues is expanding its portfolio with two new offerings: Dale’s IPA Mix Pack and Neon Rodeo Slightly Sour.
Tequila and mezcal segments continue to be impacted by premiumization and consumer trends.
Ornellaia announced the launch of La Vitalità (Vitality), a word selected to define the 2023 vintage, it says.