Country music superstar Dierks Bentley introduced ROW 94 Full Proof Bourbon, the third expression to join the ROW 94 lineup.

Hibred Beverages announced the release of its limited-edition stackable 3 Tres Tequila bottles, containing 375-ml Blanco, 375-ml Repoado and 375-ml Anejo bottles in a custom wood box.

Lyre’s Non-Alcoholic Spirits announced the launch of its new packaging design and rebrand, set to debut globally on eCommerce in Q4 2025, rolling out in select markets in early 2026. 

Empress 1908 Gin announced the launch of its first non-alcohol spirit: Empress 1908 0.0 Indigo. 

Sugarlands Distilling Co. announced the launch of Broken Antler flavored whiskey, a bold new addition to its growing house of brands. 

Traditional beverage alcohol categories have seen analysts declare doom and gloom or sky high success, but reflection suggest the sun will shine on these categories again.

The Jack Daniel Distillery is celebrating this holiday season bigger than ever with the permanent introduction of its iconic Jack Daniel’s Old No. 7 Tennessee Whiskey in a 3-liter bottle.