TINCUP Whiskey unveiled a trio of new releases, inclusive of two new hero products: TINCUP Bourbon and TINCUP 6-Year Original American Whiskey, and a limited-time offering, TINCUP 10-Year Rye.

Entertainment icon and entrepreneur Snoop Dogg announced a strategic investment and partnership with Harmony Craft Beverages, Los Angeles, to launch Iconic Tonics, a premium functional beverage brand aimed at reshaping the category and redefin…

Woodford Reserve is honoring “The Most Exciting Two Minutes in Sports” with the release of its 2025 commemorative Derby bottle. This year’s bottle features the artwork of artist Humberto Lahera, known for his photorealistic paintings that blend classical techniques with contemporary influences.

The Zero Proof announced the release of its latest non-alcohol (NA) canned cocktail: Lapo’s Citrus Spritz. 

John Anthony Wine & Spirits introduced Johnny Tejas, a new line of real-tequila sodas crafted with premium blanco tequila and natural fruit flavors. 

Baileys, a brand of Diageo plc, is expanding its portfolio with the permanent addition of Baileys Non-Dairy Liqueur Made with Oat Milk.

Crystal Light, a brand of The Kraft Heinz Co., Chicago, announced the launch of Crystal Light Vodka Refreshers, offering an alternative to hard seltzers and traditional vodka sodas.