Improved taste profiles, coupled with health and wellness, help non-alcohol beer reach a deeper consumer market.

Analysts note that the craft beer market has rebounded following challenging years, but caution the segment still should be wary of competitive segments.

In the U.S. beer market, the competition remains fierce as beyond beer products has challenged traditional beer; however, niche markets like hard cider also have experienced the affects from new age beyond beer entrants.

For the U.S. beer market, the road to recovery is showcasing the determination of major players. For domestic brewers, competition from non-traditional segments prompts exploration.

As consumer preferences shift, imported beers’ growth streak could be challenged. However, brewers tap into key consumer trends to combat deceleration.

For the U.S. flavored malt beverage market, including hard seltzers, analysts are seeing ambiguous product attributes drive consumers to the beer category.