Import beer posted another strong year in 2023 with experts calling attention to the performance of Mexican beers as the driving force behind that growth.

Hard ciders have been challenged the past few years, but the beer segment is looking to make a comeback as imperial ciders offer new opportunity.

Premiumization trends have allowed imported beers to resonate with consumers, but with inflation concerns and a potential recession, analysts express caution for the beer segment.

U.S. beer consumers also are showing their openness to change as they explore the beyond beer segments, including hard teas.

The U.S. beer market is experiencing dissecting storylines as portions of the category thrive while others are adapting to changing consumer tastes. Domestic beers remain challenged, but see a boost from super-premium brands.

Non-alcohol beer’s presence as substitute for its beer counterparts is helping the category retain consumers as some look to moderate their alcohol consumption.

For the U.S. craft beer market, the difference between retail performance and on-premise sales illustrates how the recovery that craft beer has experienced since the pandemic remains nuanced.