As craft beer slows down its decline, local market players and flavor innovations help the segment recover its market share.

Hard ciders have been challenged the past few years, but the beer segment is looking to make a comeback as imperial ciders offer new opportunity.

Flavored malt beverages and hard teas shine in the ready-to-drink alcohol space, while hard seltzers and hard kombuchas show declines.

The U.S. beer market’s resume showcases some wins and losses. To build out its future, analyst suggest domestic beer explore flavor innovations and packaging to engage new consumers.

This annual report offers detailed performance, insights and new product releases from six key beer segments: craft, domestics, flavored malt beverages, imports, hard cider,and non-alcohol.

Import beer posted another strong year in 2023 with experts calling attention to the performance of Mexican beers as the driving force behind that growth.

Experts note that the proliferation of non-alcohol beer has allowed the category to retain consumers as beer contends with more competition in recent years.