Premiumization keeps tequila, mezcal spirits in favor with consumers
Tequila and mezcal are in favor with consumers thanks to premium offerings and innovative cocktails featuring these agave-based spirits.
Tequila and mezcal are in favor with consumers thanks to premium offerings and innovative cocktails featuring these agave-based spirits.
Beverage Industry provides an in-depth look at the U.S. beer market and its 2024 performance. In addition to a category overview, this annual report offers detailed performance, insights, and new product releases from six key beer segment…
The U.S. beer market’s resume showcases consumers interest in super-premium and flavorful options. For domestic beer, above-premium and super-premium outperformed the other segments.
Moderation has resulted in consumers across different age demographics to be more interested non-alcohol beer as the segment continues to grow its base.
Craft beer declines continue as consumer preferences and bifurcated performance impact beer segment.
Traditional flavored malt beverages and hard teas shine in the ready-to-drink alcohol space, while hard seltzer category looks to stop declines.
Import beer posted another strong year in 2024 with experts calling attention to the performance of Mexican beers as the driving force behind that growth; however, potential tariffs could stall that growth.