Craft cider-makers have proven to be a bright spot for the segment, but have been unable to make up for the declines of national brands, experts note.

Currently, hard seltzer brands have garnered much of the attention with new entrants in the market while established brands have expanded their presence.

Within the beverage market, one segment in particular has shown the power of “local” — craft beer.

With consumers desiring more premium options, White Plains, N.Y.-based HEINEKEN USA took its expertise as a global brewer of major brands, including Heineken and Dos Equis, to embark on a journey to give consumers the premium beer tastes from …

When reading the Sunday paper last month (yes, I’m a millennial who
gets a physical newspaper), my interest was piqued when learning about a new craft beer collaboration. However, this collaboration isn’t between other breweries or a brewery/restaurant partnership. What caught my attention was the union was between a craft brewery and a museum. Amanda Svachula wrote in the Chicago Sun-Times that the Field Museum recently teamed up with Off Color Brewing, a Chicago brewery, to develop QingMing, a limited-edition beer made with ancient Chinese brewing techniques. The beer was crafted utilizing brewing techniques that were discovered from the analysis of jars that were found in two Chinese tombs dating back thousands of years, Svachula wrote.

With operations and affiliates that span 16 North American markets, Breakthru Beverage Group knows the importance of supplying its customers, and ultimately consumers, with a balanced portfolio of wine, spirits and beer brands.