The imported beer market has experienced volume and dollar sales growth during the past few years.

Craft brewers are turning to new product development to release more sessionable and flavorful brews.

Craft cider-makers have proven to be a bright spot for the segment, but have been unable to make up for the declines of national brands, experts note.

Currently, hard seltzer brands have garnered much of the attention with new entrants in the market while established brands have expanded their presence.

Within the beverage market, one segment in particular has shown the power of “local” — craft beer.

With consumers desiring more premium options, White Plains, N.Y.-based HEINEKEN USA took its expertise as a global brewer of major brands, including Heineken and Dos Equis, to embark on a journey to give consumers the premium beer tastes from …