Tequila, mezcal brands aim to please consumers with premium, authentic products
Tequila and mezcal brand representatives explain how they roll with changing consumer preferences and beverage trends.
Author: Chloe Alverson
Bell’s Brewery gears up for another Oberon Day
In Michigan — and much of the Midwest — the citrusy ale signifies the sunnier days ahead. Oberon Day has become an official state holiday in Michigan.
Fluctuating trends influence spirits category
Despite economic concern, spirits dollar and volume sales lifted the category led by RTDs and tequila/mezcal.
BuzzBallz is all the buzz
With more than 25 options made with 100% juices, the BuzzBallz portfolio of mixed drinks and cocktails are made with vodka, rum or tequila.
Premiumization trends lifts super-premium, luxury wine performance
Aligning with the premiumization trend from the past few years, experts note that super-premium and luxury wines have performed the best.
Low and no alcohol beverages gaining popularity
Consumers’ greater interest in zero alcohol consumption months has driven the growth of low/no alcohol beverages across beer, wine and spirits, experts note.
Blake’s Hard Cider looks to expand ciders presence
Michigan-based Blake’s Hard Cider is setting out to expand hard cider’s drinking occasion beyond the fall months through its new products and territory expansion.