Grog makes a splash in U.S. market
After a successful launch in the Golden State, it recently expanded to five new states: Texas, Illinois, Michigan, Ohio and Florida. And that expansion has been an instant success for the brand.
After a successful launch in the Golden State, it recently expanded to five new states: Texas, Illinois, Michigan, Ohio and Florida. And that expansion has been an instant success for the brand.
Compared with recent years, the spirits category experienced a deceleration of growth. Despite this, the market continues to thrive, due to evolving consumer preferences and innovations.
With his deep-rooted connection with fans and his reputation as an “outlaw” in the music industry, Wetzel is the perfect partner to amplify the brand’s mission, the company says.
Anteel Tequila currently features five expressions in its portfolio, including a Coconut Lime Blanco tequila and a Tarocco Blood Orange Blanco, Ferguson shares.
Adam Kost, founder and CEO of Dirty Shirley, talks brand history and future plans.
“For Fort George, we have had to make a lot of moves that have contributed to our success in the last year,” Bovenizer notes.