Pabst Blue Ribbon (PBR) and Horror Inc. announced an autumn collaboration, unleashing a limited-edition run of wearable Jason Voorhees-themed packaging and premium merchandise.

The Fighting Irish and Guinness are teaming up again as Guinness extends its partnership with Notre Dame Athletics. Guinness also is reintroducing its limited-edition Notre Dame can, featuring the Football Leprechaun mark.

BERO is marking the release of Sony Pictures’ Spider-Man: Brand New Day with a limited-edition collection of Spider-Man: Brand New Day-inspired cans available exclusively at berobrewing.com and select movie theaters nationwide.

Tilray Brands announced teaming up with The Magnum Ice Cream Co. with the launch of Popsicle Hard.

Red Tree Beverages (RTB), a firewalled subsidiary of The Coca-Cola Co., unveiled Fresca Hard, a flavored malt beverage featuring the classic citrus taste of Fresca with a 4.6% ABV.

Karbach Brewing Co. released its first-ever packing update with four of its most iconic beers: Hopadillo Texas IPA, Love Street Blonde, Crawford Bock and Rodeo Clown Double IPA.

The Brewers Association (BA) and the American Cider Association (ACA) announced that CiderCon and the Craft Brewers Conference & BrewExpo America (CBC) will co-locate in San Antonio, Texas, April 5-7, 2027.