Athletic Brewing Co. is kicking off summer 2026 with the debut of a new national commercial and the release of limited-edition patriotic packaging.

Hoplark is unveiling a comprehensive brand refresh, introducing a new visual identity inspired by how people actually drink today.

Budweiser is celebrating a milestone summer, marking its 150th anniversary alongside the United States’ 250th birthday. 

Brooklyn establishments Junior’s Restaurant and Other Half Brewing have partnered on a line of four limited-edition dessert-inspired beer styles.

Aircapture, a pioneer in Direct Air Capture (DAC) technology, and California craft beer brewery Almanac Beer Co. announced the launch of Flow – Clean Air Edition (Flow – CAE), a beer carbonated using CO2 captured from the atmosphere through onsite DAC.

 Miller Lite, a brand of Molson Coors  Beverage Co., Chicago,  and Livvy Dunne, athlete, actor, model, and proud Miller Lite fan, are joining forces to launch “Legendary Moments with Livvy,” a campaign encouraging fans to log off, show up and say “yes” to making real-life connections.

Crooked Pop, a spiked soda brand designed to bring transparency and clean ingredients to the beverage alcohol category, unveiled its signature lineup of hard sodas.