As football’s biggest weekend approaches, Guinness and Pro Football Hall of Famer Joe Montana partnered with the SF-Marin Food Bank for a hands-on volunteer repack event, helping prepare hundreds of meals for neighbors across the Bay Area.
Real American Beer (RAB) announced it’s reached the 10-million-can milestone since launch 18 months ago, and unveiled a strategic relaunch of the brand positioning and partnerships.
Italian beer brand Peroni Nastro Azzurro announced a new lifestyle campaign, Here For The Nastro Azzurro with Giada De Laurentiis, and limited-edition gold bottles.
Budweiser is turning 150 and to celebrate, the brand is introducing a yearlong campaign that honors its rich history and American heritage, including a brand-new, limited-edition Heritage Can Series 12-pack
.
Anheuser-Busch announced the latest addition to its non-alcohol beer portfolio: Michelob ULTRA Zero Lime.
Anheuser-Busch, St. Louis, announced a $30 million investment in its Jacksonville, Fla.-based brewery and can plant. The investment will go toward upgrading brewing and packaging equipment to fuel increased production of Michelob ULTRA.
New England Brewing Co. (NEBCO) released its first-ever 12-pack of 12-ounce cans. The initial release, featured two of the brand’s flagship products, including Sea Hag and Fuzzy Baby Ducks. NEBCO Lager will follow in 2026.