Hoplark is unveiling a comprehensive brand refresh, introducing a new visual identity inspired by how people actually drink today.

Budweiser is celebrating a milestone summer, marking its 150th anniversary alongside the United States’ 250th birthday. 

Brooklyn establishments Junior’s Restaurant and Other Half Brewing have partnered on a line of four limited-edition dessert-inspired beer styles.

Aircapture, a pioneer in Direct Air Capture (DAC) technology, and California craft beer brewery Almanac Beer Co. announced the launch of Flow – Clean Air Edition (Flow – CAE), a beer carbonated using CO2 captured from the atmosphere through onsite DAC.

 Miller Lite, a brand of Molson Coors  Beverage Co., Chicago,  and Livvy Dunne, athlete, actor, model, and proud Miller Lite fan, are joining forces to launch “Legendary Moments with Livvy,” a campaign encouraging fans to log off, show up and say “yes” to making real-life connections.

Crooked Pop, a spiked soda brand designed to bring transparency and clean ingredients to the beverage alcohol category, unveiled its signature lineup of hard sodas.

Pabst Blue Ribbon, San Antonio, Texas, and Grillo’s Pickles, Westwood, Mass., have joined forces to drop a limited-edition PBR x Grillo’s Pickle Beer, transitioning Grillo’s classic pickle from a garnish to the main event.