Mike’s Hard Lemonade launches Mike’s Dirty Lemonade, new platform
Mike’s Hard Lemonade, Chicago, unveiled its new platform “Made with Real Character” that celebrates individuality, imperfection and the power of showing up as you are.
Author: Beer
Michelob ULTRA honors U.S. Soccer with new packaging
Michelob ULTRA is celebrating the FIFA World Cup 2026
with the launch of its limited-edition U.S. Soccer Jersey Pack.
Oskar Blues unveils Dale’s mix pack, limited-release beer
Oskar Blues is expanding its portfolio with two new offerings: Dale’s IPA Mix Pack and Neon Rodeo Slightly Sour.
Molson Coors acquires Atomic Brands, Monaco Cocktails
Molson Coors Beverage Co., Chicago, announced the acquisition of Atomic Brands Inc., maker of Monaco Cocktails, a ready-to-drink (RTD) brand known for combining bold flavors and quality with convenient packaging.
Athletic Brewing Co., Arsenal team up to launch Clock End Brew
Athletic Brewing Co., Milford Conn., and San Diego, unveiled Clock End, a UK-exclusive non-alcohol red brew launched in collaboration with Arsenal.
Beer Girl founder heads to ABC’s ‘Shark Tank’
Beer Girl, Laguna Beach, Calif.-based, announced that co-founder Caroline Foulk will appear on ABC’s Emmy Award-winning show “Shark Tank.”
Simply Spiked unveils Simply Spiked Bolder
Simply Spiked, a brand of Molson Coors Beverage Co., Chicago, is expanding its portfolio with the launch of Simply Spiked Bolder.