Blake Lively announced the launch of Betty Buzz, a new line of non-alcohol, sparkling mixers made from clean ingredients.

Tequila Don Julio, a brand of Diageo North America, introduced Tequila Don Julio Ultima Reserva, a special 36-month aged luxury Extra-Anejo.

As Cheez-It, a brand of Kellogg Co., Battle Creek, Mich., toasts its 100th birthday, the snack brand teamed up with San Francisco-based Usual Wines to debut the Cheez-It x Usual Wines ‘So Extra’ Toasty Experience with collectable cracker coupe…

New York-based Thirstie announced Thirstie Digital Consumer Insights, an ongoing data intelligence report geared toward online shopping patterns for alcohol consumers. The company released its first report focused on tequila and mezcal finding…

Baileys, a brand of Diageo North America, is bringing back the limited-time offering Baileys Apple Pie Irish Cream Liqueur.

Following the successful launch of BACARDÍ Spiced Rum in September 2020, BACARDÍ Spiced is toasting to the change of the season with the debut of two new campaigns. 

Bombay Sapphire launched its limited-edition pop inspired bottle designed by artist Steven Harrington.