Seagram’s announced two new flavor additions to its Vodka portfolio: Seagram’s Strawberry Lemonade Vodka and Seagram’s Mango Pineapple Vodka. 

In the U.S. beverage market, consumers are seeing more of their favorite brands and companies partner to cross figurative lines by entering new categories through collaboration efforts.

Diageo plc, London, announced it has acquired 21Seeds, a rapidly growing flavored tequila infused with the juice of real fruits. The brand is available in three varieties: Valencia Orange, Grapefruit Hibiscus and Cucumber Jalapeño.

Cayman Jack continues its explosive growth with the launch of its first Cayman Jack Margarita Variety Pack with multiple flavors. 

Watertight Cocktail Co. announced the launch of its self-titled ready-to-drink adult refresher in a can. 

SVEDKA Vodka, a brand of Victor, N.Y.-based Constellation Brands, is twisting things up this spring and summer with the launch of their latest extension: SVEDKA Tropics Tea Spritz, a new spirits-based hard seltzer. 

Kendall-Jackson, Sonoma County, Calif., announced the release of two co-branded, limited-edition wines to honor a partnership in which Kendall-Jackson is the Preferred Wine of the Kentucky Derby (May 7).