Jägermeister, imported exclusively by Mast-Jägermeister US, White Plains, N.Y., and Post Malone have joined forces to launch a fully integrated global campaign to help bring life back to nightlife, including a short film tribute to the multitude of local businesses and communities that have been affected over the past year titled “Night Lights.”

Bacardi reworked its postponed 2020 BACARDÍ Legacy Global Final, a competition for a $5,000 grant, into a virtual final, which took place in June.

Ole Smoky Distillery now has five of their innovative whiskey offerings available in mini 50-ml bottles: Salty Caramel Whiskey, Mango Habanero Whiskey, Peanut Butter Whiskey, Peach Whiskey and Salty Watermelon Whiskey. 

Building on its success of MYX Fusions Moscato and Sangria, MYX Beverage LLC has entered the lower-calorie and low-alcohol wine segment with the release of MYX Light Chardonnay and MYX Light Rosé. 

In both wine and spirits markets, everyday occasions are driving consumption, along with premium offerings. Whiskey leads the way in spirits, with table wines being among the favorites in the wine category, notched by sparkling wines.

Beverage Industry provides an in-depth look into the performances and trends in the alcohol and non-alcohol categories within the last year. The report includes update statistics from Chicago-based Information Resources Inc. (IRI) as well as industry trends and forecasts into what’s next.

Anteel Tequila released Blood Orange Blanco Tequila, a 100% blue weber agave tequila infused with all-natural flavorings from Tarocco blood oranges grown in Sicily, Italy.