Donae Burston, founder and CEO of La Fête Wine Co., Miami, announced that Chris Paul (CP3), Phoenix Suns point guard, and 11-time NBA all-star, has joined the La Fête Wine Co. family as an equity partner. Founded in 2019 as a fresh, modern, and inclusive wine brand geared toward drinkers of all backgrounds, Paul joins the company at a time of extraordinary growth.

MARTINI & ROSSI, a brand of Bacardi Ltd., introduced a premium range of Non-Alcoholic Aperitivo. Meticulously developed with the highest quality craftsmanship, MARTINI & ROSSI master blenders have worked to create a full-flavored, Italian-style, dry spirit, inspired by the 150 years of MARTINI & ROSSI expertise in wine and herbs, the company says.

Multi-brand beverage startup Romero Brands released three new boutique tequilas: Telsón Blanco Tequila, Telsón Reposado Tequila and Telsón Añejo Tequila.

For this year’s celebration of love and romance, Graham+Fisk’s Wine-In-A-Can released its Valentine’s Day Box. 

After 2020 dollar sales losses, the U.S. wine market looks to rebound while keeping the category relevant and exciting through emerging styles, formats and usage, experts note.

Treasury Wine Estates’ 19 Crimes, Napa, Calif., added a new face to its lineup of boundary pushing and culture molding characters: Martha Stewart. An American businesswoman known for her entrepreneurial skills and ever evolving lifestyle, Stewart adds another bullet to her resume: winemaker. 

As flavored whiskey continues to gain share in the whiskey market, Skrewball Peanut Butter Whiskey is elevating the market with its high-quality ingredients.