Compared with recent years, the spirits category experienced a deceleration of growth. Despite this, the market continues to thrive, due to evolving consumer preferences and innovations.

Captain Morgan, unveiled its new Captain Morgan Sweet Chili Lime, merging sweetness, zesty citrus flavors and notes of subtle chili heat.

In the on-premise channel, proprietors are striving to strike a balance as beverage alcohol consumption fluctuates and consumers taking a closer look at quality as well as value.

Tequila and mezcal are in favor with consumers thanks to premium offerings and innovative cocktails featuring these agave-based spirits.

Bulleit Frontier Whiskey announced the launch of its first-ever Bottled-in-Bond bourbon, distilled and aged entirely at the Bulleit Distilling Co. in Shelbyville, Ky. 

Infinium Spirits, San Diego, Calif., announced the acquisition of Howler Head, a Kentucky Straight Bourbon Whiskey with natural banana flavor, from Monkey Spirit LLC. 

TINCUP Whiskey unveiled a trio of new releases, inclusive of two new hero products: TINCUP Bourbon and TINCUP 6-Year Original American Whiskey, and a limited-time offering, TINCUP 10-Year Rye.