Mela, a new, women-owned wine label, announced the launch of its inaugural releases: Mela 2021 White Blend and Mela 2020 Red Blend. 

Long Island City, N.Y.-based Hella Cocktail Co., a brand of botanically inspired mixers and cocktails, announced a $5 million investment from a fellow BIPOC-owned company, Uncle Nearest Premium Whiskey, Shelbyville, Tenn.

Cool Cat, a line of low-calorie wine spritzer cocktails, introduced limited-edition PRIDE-theme packaging to commemorate June as National LGBTQ+ PRIDE Month. The rainbow-themed four-packs of 12-ounce cans are available for purchase in select o…

CUCIELO Vermouth, a brand of Artisan Spirits Ltd., expanded its collection with the launch of a Dry Vermouth di Torino, which is crafted to capture the essence of “Golden Hour” and Italian Aperitivo Culture, it says. 

Melograno Cocktails announced its entering the canned cocktail market. Founders ― Reza and Shiva Mortazavi, a husband and wife team ― were inspired and influenced by the current trending industry to create a product they have yet to see, one that is designed with flavors that celebrate cultures from around the world, the company says.

Miami and Los Angeles-based Fun Wine announced that Christina Aguilera joined the team as Chief Culture Officer. Working alongside the company’s Founder and CEO, Joe Peleg, Aguilera also will help Fun Wine continue its global expansion across Europe and Asia, it says.

The campaign, called The World of Absolut Cocktails, will launch this summer with an introduction from Malek.