Club Kokomo Spirits, founded by Mike Love, singer, songwriter and co-founder of the Beach Boys, introduced its new line of premium rums. 

The Finnish Long Drink announced the debut of its new Peach beverage.

The Jack Daniel Distillery unveiled the 2024 edition of a limited Jack Daniel’s Tennessee Whiskey bottle to commemorate its partnership with McLaren Racing. 

Crown Royal, a brand of Diageo North America, announced its highly anticipated limited-edition release of Blackberry Flavored Whisky. 

Although the spirits market saw gains this past year, experts highlight how meeting consumer demands can help drive future growth within the category.

Truly Hard Seltzer announced the launch of its newest spirits-based seltzer: Truly Tequila Soda. 

Tequila and mezcal brand representatives explain how they roll with changing consumer preferences and beverage trends.