Consumers’ greater interest in zero alcohol consumption months has driven the growth of low/no alcohol beverages across beer, wine and spirits, experts note.

Lost Oak Winery, a family-owned and operated winery located in Burleson, Texas, announced the release of a new holiday wine, Holiday 2020 — just in time for festive celebrations, it says.

Johnnie Walker Blended Scotch Whisky released a vibrantly illustrated new Johnnie Walker Blue Label Lunar New Year Limited Edition Design created by rising star of the fashion industry, Shanghai-based designer Angel Chen. The vivid design for the Year of the Rabbit features a dynamic, modern interpretation of 2023’s Zodiac animal, the sprightly rabbit, it says.

Skrewball Whiskey announced the introduction of a festive, boozy peanut butter-flavored Skrewball Eggnog – just in time for holiday celebrations of all kinds, it says.

SKYY Vodka, a brand of Campari Group, Sesto San Giovanni, Italy, announced its “SKYY Says I Do” campaign in partnership with NYC Pride, as an extension of the vodka brand’s ongoing support of marriage equality and the LGBTQIA+ community. The campaign will cover the costs of wedding ceremonies for 100 couples nationwide through a digital sweepstakes hosted on Instagram in celebration of marriage equality, as well as host a pop-up chapel in NYC.

Ron Rubin Winery announced extending its oak-free offerings with the release of Pam’s UN-Oaked Cabernet Sauvignon 2021. The new UN-oaked Cabernet joins existing fan favorite, Pam’s UN-Oaked Chardonnay. 

Loverboy, a fast-growing maker of premium, canned cocktails, sparkling hard teas and spritzes, announced two new martini flavors: Sugar Cookie and Gingerbread, inspired by the festive sweet treats synonymous with the season.