Orphan Barrel Fanged Pursuit
Orphan Barrel announced the launch of a new liquid within its collection: Fanged Pursuit Kentucky Straight Bourbon Aged 17 Years.
Wines+Spirits
Evil Bean Cold Brew Coffee Liqueur
Foley Family Wines & Spirits (FFWS) announced its spirits expansion with the launch of Evil Bean Cold Brew Coffee Liqueur.
AriZona Hard with Vodka
AriZona Beverages announced its entering the spirits market with the launch of AriZona Hard with Vodka.
Elijah Craig Bourbon celebrates 2025 PGA Championship with commemorative bottle
Elijah Craig announced its designation as the Official Bourbon of the 2025 PGA Championship. To mark this partnership and celebrate the championship, Elijah Craig will release a special commemorative bottle of its 94-Proof Small Batch Bourbon….
Riboli Family Wines Unveils a Bold New Look for Highlands 41
Riboli Family Wines announced a complete brand redesign for its 90+ Point, award-winning Highlands 41 portfolio. New vintages with the new labels have begun shipping nationwide and will be making their debut on store shelves this spring.
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Cutwater Spicy Mango Margarita and Gin Collins
Cutwater unveiled two new cocktail innovations for the spring and summer season: Spicy Mango Margarita and Gin Collins, available in select markets.
New product success – what does it take?
Although new brand failure rates remain high, over the past decade, most leading new products have not emerged through brand extensions. A few big companies have found success, yet most standouts were entrepreneurial ventures.