Tequila and mezcal brand representatives explain how they roll with changing consumer preferences and beverage trends.

Chicago-based White Claw Spirits Co., a brand of The Mark Anthony Group of Companies, unveiled its White Claw Tequila Smash, a tequila drink that balances seltzer, tequila, and fruit flavors — without added sugar and 100 calories in each can. 

Brugal unveiled its newest permanent edition, prestige sipping rum: Maestro Reserva. 

Sazerac and BuzzBallz announced an agreement for Sazerac to acquire BuzzBallz, an award-winning, growing ready-to-drink focused portfolio.

SKYY Vodka, a brand of Campari America, announced the arrival of SKYY Vodka & Soda, a premium canned cocktail available in two citrus-led flavors: Lemon & Elderflower and Lime & Mint.

BuDhaGirl, the lifestyle brand behind All Weather Bangles, announced its expansion into the wine category with the launch of BUDHAGIRL Sparkling Wines. 

Sugarlands Distilling Co. announced the launch of Birthday Cake Sippin Cream, the newest addition to its award-winning portfolio of craft spirits.