Enovation Brands announced the addition of Zamaca to its product lineup. 

Woking, England-based Brockmans Gin, a super-premium, new gin style, is gearing up for the holidays with a gift pack designed to help retailers drive incremental sales during the busy holiday season, it says. 

Alacrán Tequila unveiled the latest varietal joining its lineup of tequilas: Alacrán XA. 

L Spirits LLC introduced Sipper Cocktails, a line of premium, craft cocktails made with all-natural ingredients, no artificial colors, flavors or sweeteners, the company says. 

When I go out to dinner, typically I order water with lemon because I want to avoid excess calories and save a few dollars. However, when I want to indulge, a traditional Margarita on the rocks is my go-to drink.

This month, Academy-award-winning-actor Matthew McConaughey began starring in Wild Turkey’s new global campaign, which reintroduces the world to the bourbon brand through a series of TV, print and digital ads.

Inspired by the cult TV series “Breaking Bad,” and in partnership with Sony Pictures Television, Blue Ice Vodka debuted a limited-edition line of Heisenberg vodkas that pay homage to some of the show’s most popular characters, including Jesse Pinkman and The Heisenberg, it says.