“Shock Top is known for its laid-back, carefree vibe, but this year, we’re growing up without letting go of being young. We’re turning up the volume with a vibrant, new energy and look that’s ready to shake things up,” said Jake Kirsch, vice president of Shock Top, in a statement.

Prestige Beverage Group LLC added limited-edition 1.5- and 3-liter bottles to its Champs de Provence Rosé portfolio. Priced at $35 and $120, respectively, the limited-edition bottles reflect the product’s successful launch in 2016, the company says.

Notable Wine Co. introduced a new duo of whines showcasing the Chardonnay varietal.

Paying tribute to the pre-Prohibition era, Campari America has taken a step back in time to resurrect whiskey brands with the launch of The Whiskey Barons Collection.

Expanding on its portfolio of craft spirits, Aztec Spirits introduced Dire Wolf Bourbon nationwide.

Expanding on its lineup of craft spirits, Bloomery Plantation Distillery LLC introduced Cré.

Healthy Beverages LLC introduced a new flavor to its COCO Cocktails brand: #POWER.