Continuing its support for the Lone Survivor Foundation, RumChata released its annual Freedom Bottle this summer. Since the program began in 2014, the RumChata Freedom Bottle has raised more than $485,000 for the foundation, it says.

Skinnygirl Cocktails, a brand of Beam Suntory Inc., announced the addition of Skinnygirl Watermelon Lime Margarita, a flavored ready-to-drink (RTD) cocktail. 

Whether it’s wine or spirits, consumers are turning to specialty products for their alcohol beverages. These alcohol markets also are being impacted by key demographics, such as millennials and women, research notes.

Prestige Imports LLC introduced Rod & Rifle wines, which are crafted to be paired with wild game and benefit local, state and national hunting and fishing conservation groups, the company says. 

Hamilton, Bermuda-based Bacardi Ltd. and multi-platform artist Swizz Beatz have joined forces to deliver events, marketing and social activations with industry influencers in exciting and new ways, the company says. 

Pavo Real Wine LLC now offers its Mexican wine collection nationwide. 

Johnnie Walker, a brand of Norwalk, Conn.-based Diageo North America Inc., released its latest variety to its Scotch whisky portfolio: Johnnie Walker Island Green.